Join the new breed of Regenerative Entrepeneurs.

Given the constant hijacking of ecological initiatives by 'business as usual' the notion of Sustainability has gathered a lot of negative connotations with an explosion of Greenwashing and watering down of the concept. As a result Sustainability has come to mean selective intitiaves to limit harm on small parts of the business to try and create positive associations with the brand or company. 

We need to go further  

OUR REGENERATIVE STORY STARTS WITH A SINGLE CORE IDEA:

Regeneration is the process that delivers sustainable living systems as the outcome of that process. Therefore, intelligent system design (and appropriate humility) would suggest using the same universal patterns and principles the cosmos uses to build stable, healthy, and sustainable systems throughout the real world as the model for our human economy.

This idea is grounded on three premises: 

The human economy is a living system (albeit an unhealthy one today). 

There are universal patterns and principles – “first principles” – we can define that broadly describe the qualities and tendencies of how life works. 

If the human economy is to be sustainable over the long run, it must harness the regenerative process by aligning with these same “first principles” of living systems.  

, which is, ‘We’re going to stop this and abandon that,’ whereas regenerative sounds more like, ‘We’re going to stop this and create that and grow this.’ It’s a different mindset,” 

PURPOSE: Purpose at the core

Embedding purpose is foundational. Companies need a clear social  and environmental purpose in place before they can build resilient and  innovative cultures.

Action Areas; Culture, Engagement, Governance.

PLANET: Right Relationship with Nature

Being in harmony and balance with Nature. Companies give back  more than they take so that we can restore ecosystems and build a  regenerative economy.

Action Areas; Net Zero, Zero Waste, Good Materials, Good  Products & Services.

PEOPLE: Elevating Human Potential

Placing your team’s wellbeing front and centre, creating an inclusive  workspace, and empowering your team whenever possible.

Action Areas; Diversity & Inclusion, Wellbeing, Fair Pay,  Empowerment.

PARTNERS: Value for All

Recognizing ‘shared value is key. This involves creating healthy  supply chains, supporting human rights, conditions and living  standards.

Action Areas; Fair Value, Modern Slavery, Healthy Supply Webs,

Ethical Technology.

PLACES: Empowering Places & Communities

Engaging with the communities companies are part of, and  recognizing each place in its own unique way.

Action Areas; Marketplace Ethics, Community Impacts, Fair Tax,  Local Biodiversity.

Adopting Regenerative Marketing.

Regenerative Marketing is about nurturing communities and building local prosperity.

The outcomes of regenerative marketing include value creation for customers, employees, and local communities. 

The question we ask first is: where is value being created, and for whom? If there is little or no value being created for the local community, then we’re deliberately building an extractive, or worse, a degenerative – economy.

Regenerative marketing must – by definition – build community wealth.

Retaining wealth locally.

The central issue is community wealth: how is it built? How do we circulate money within the local economy? Is it sustainable?

We must address community value-creation by asking the obvious questions:

How is the community managed?

How are government revenues used?

How are business profits generated?

What is the role of the non-profit sector?

How does local entrepreneurship create community resilience?

What is the quality of life for members of the community?

How do we treat the weakest members of the community?

What must be done to contribute to the health of the local ecosystems – social, economic, and natural?

How do we work together? Where to begin?