The increased pace of work is an example of synchrony. Workers are expected to complete tasks quickly and efficiently, with little time for reflection or relaxation. The result is a feeling of being constantly "in sync" with the demands of the job.
The culture of instant gratification whether it's through fast food, instant messaging, or online shopping is a form of synchrony because it demands that we keep pace with the rapid-fire demands of technology and consumer culture.
The impact of digital communication on social relations. He argues that the asynchronous nature of email, texting, and social media can create a sense of disconnection and isolation. Because we can't see or hear the other person in real-time, it's harder to establish a sense of shared presence and mutual understanding.
Slow movements like the slow food movement or the slow cities movement are a response to the accelerating pace of modern life. These movements prioritize reflection, deliberation, and a sense of "slowness" that runs counter to the dominant culture of synchrony. They represent an effort to create more space for asynchrony in our lives.
He argues that the balance between synchrony and asynchrony is crucial for understanding the dynamics of social change.
The subjective time paradox is central to his theory of "acceleration." According to Rosa, modern societies are characterised by an increasing pace of life, where the speed of technological, economic, and social change has created a "chronic time pressure" that permeates all aspects of our lives.
Rosa argues that this acceleration has led to a paradoxical situation, where the objective passage of time has remained constant, but our subjective experience of time has changed dramatically. Specifically, Rosa suggests that the acceleration of life has led to a sense of "time scarcity," where individuals feel that they never have enough time to do everything they want or need to do. This feeling of time scarcity can lead to stress, anxiety, and a sense of alienation from the world around us.
At the same time, Rosa argues that the acceleration of life has also led to a "temporalisation of experience," where we are constantly seeking new experiences and sensations in order to fill our limited time. This constant pursuit of novelty can lead to a sense of superficiality and a lack of depth in our experiences.
The subjective time paradox emphasizes the ways in which our experience of time is shaped by social and cultural factors, and highlights the potential negative consequences of a society that values speed and efficiency over other aspects of life.
LECTURES:
Guest lecture at the department of Culture and Learning at Aalborg University: Social Acceleration, Parametric Optimization, and the Resonance Conception
Lecture at the University of Helsinki: Social Acceleration, Alienation, and Resonance
CONVERSATIONS:
The World After: Bruno Latour and Hartmut Rosa on the consequences of the coronavirus crisis (2020)